Giving Your Donation Maximum Impact

Leveraging donation matching is an established tactic for maximizing the effectiveness of money given to charitable organizations and social causes.

MSCHF did not invent this idea and takes no credit for it.

Many large companies offer donation-matching programs, and not just tech companies: from Johnson&Johnson to GE, to various hedge funds, donation matching is a standard practice.

Generally, employees at these companies get charitable donations matched by their employers up to a certain threshold each year. Google, for example, will match donations up to $10,000 for each employee. This means that if a Google employee donates $10,000 through the matching program, the organization they are donating to actually receives $20,000. This is extremely powerful.

Individuals who work at large companies can ask their friends to pool together donations they would have made individually, so that they can all take advantage of this matching, and stretch the reach of their collective donation. Because corporate matching thresholds are so large, it is unlikely that a single employee can ever max it out on their own.

MSCHF is based in New York and we have friends and contacts at various large companies with matching programs. We’re facilitating this bundling process so that collectively, we can get as much money as possible to racial justice organizations.

MSCHF supports Black Lives Matter: at this time we believe the most valuable action we can take is to extend monetary support to the people and groups that are on the front lines of (and most knowledgeable about) this fight. We have put $30,000 through this corporate matching process (doubled to $60,000) and encourage everyone who is able to contribute according to their means.

Headline font for this website is Martin by Tré Seals of Vocal Type Co

Donate2X ran from June 8 - June 12th and raised $80.3k doubled to $160.6k.

All donations were individually coordinated and routed through corporate employees who manually captured screenshots.

Our deepest thanks go to all of the people who helped route donations through corporate matching programs, and to everyone who donated.